Builders at heart

David is a recognized leader within the branding industry. Over the last 22 years David has been largely responsible for securing projects and contracts that have transformed Trademark from a small graphic shop to a design-build branding and industrial design firm. Under his leadership, Trademark has experienced over 25X revenue growth. Additionally, Trademark has been ranked #1 in its industry by Ranking Arizona for the past ten years (2013-2022). He is a member of NAIOP, Support Sky Harbor Coalition and past member of the Phoenix Boys and Girls Clubs Executive Council. In addition, David is an active member of The Thunderbirds, a non-profit organization that hosts the WM Phoenix Open. David earned his bachelor’s degree in Finance from the University of Arizona.

Dan joined Trademark in 2002 as a project manager and has held key roles in design, fabrication, account management, and business development. He currently leads Trademark’s national sales team, working with many industry leaders – including Pulte Homes, Alliance Residential, Amazon.com and Infiniti. He has developed a reputation as a design expert with a keen understanding of how to balance the creative vision of a project with the technical realities of fabrication and installation. Dan has a bachelor’s degree in Economics from the Ohio State University.

Laura graduated Summa Cum Laude from the Eller Business School at the University of Arizona. Laura began her career in real estate with CB Richard Ellis in Chicago until she moved to Arizona to Join the Trademark team 14 years ago. She currently heads the Operations Department – overseeing large scale fabrication and installation projects. Laura is a key contributor in all Trademark projects.

Michael is a graduate of the Frank Lloyd Wright School of Architecture at Taliesin West and has been with Trademark for the past nine years. His architectural background brings progressive and forward-thinking details not typical to our industry. The first 15 years of his career were spent alongside award winning architect Michael P. Johnson. Michael’s hands on management style ensures that every project like, Broadstone Watermark, Vitri, Cavasson, and Chandler Viridian are thoughtfully designed with every detail accounted for.

Michael studied fine arts at The Ohio State University followed by a move to Los Angeles and New York. His time spent in both cities continues to influence his scope of design today. Michael joined Trademark 15 years ago and worked directly with David Baum to shape and cultivate the company's brand identity. Michael's work encompasses logo inception, architecture, installations, digital media and experiential signage. His portfolio includes: Fox Restaurant Concepts, Utah Jazz Arena, Alliance Residential, Waste Management Phoenix Open, Common Bond Development and Isagenix.

Scott is Trademark Visual's National Sales Director and oversees all sales activities. With over 25 years of extensive architectural signage and graphics experience, Scott has been directly involved in all aspects of the industry and has developed proven processes. His projects include skyline branding, mixed use, office and sports venue branding. Scott's main focus has been on building and maintaining high level mutually beneficial partnerships across multiple industries. He's able to assess critical situations, provide multiple solutions and implement appropriately for his clients worldwide. Scott has previously served on the board of the Southern States Sign Association, led the SEGD Charlotte chapter as chairman for two terms and assisted the International Sign Association (ISA) with development of their Experiential Graphic Design (XDP) program. He is a current member off of ULI, NAIOP and the Society for Experiential Graphic Design (SEGD).

Ana grew up in Los Angeles, California. After school, Ana worked in her father’s print shop and gained experience in many aspects of the branding business – including printing, packaging, graphic design, and signage. She has nearly 25 years of experience in the design and sign industry with the last ten years being at Trademark. Ana promotes extreme ownership and has shown creative solutions on projects like: Chandler Viridian, High Street, The Standard, Cavasson, and Rivulon.

Brian is an over 30-year veteran of the sign industry and has been with Trademark for 15 years. He has managed sign companies, directed sales, marketing, design and production. His design, fabrication, installation, and project management experience is extensive and includes numerous large architectural sign projects with budgets exceeding $500,000. Brian has overseen projects like Chandler Viridian, Cavasson, High Street, and Rivulon. Brian studied business administration at Liberty University.

Gary Torrez has worked in the sign industry for 20 years. His background includes printing, packaging, machining and engraving. Managing teams for nearly 35 years in various industries – he has managed Trademark’s 70,000 square foot modern manufacturing facility for the past 9 years. Gary is a positive leader who is sharply focused on continual process improvement. He was a key contributor on projects like: Chandler Viridian, Broadstone Waterfront, The Standard, Cavasson, and Rivulon.

Rick Pace is a native of the Midwest who got his start in the sign industry nearly 30 years ago in Cleveland, Ohio. Over his career Rick has built a diverse skillset learning project management, estimation, Installation and fabrication. His unique background allows him to understand projects from multiple angles and keeps our field services team of ten running smoothly since he joined Trademark 5 years ago. He has coordinated our field teams efforts on projects like High Street, Rivulon, Chandler Viridian, Vitri, and Cavasson. Rick holds a certification in welding.

Allison Sampson has worked in multiple departments since she began at Trademark in 2021. Originally starting with our assembly team she eventually found her way over to our Environmental Graphics department. Her extreme organization and cool under pressure demeanor was quickly noticed by Allison's peers setting her up as a trusted resource within the department and making her an obvious choice as the Environmental Graphics Manager when the role became available. Her daily tasks include managing and maintaining stock on hand as well as providing support and resources to her team of nearly a dozen people. She is a master of workflow management and keeps projects flowing seamlessly through this fast paced and fluid department.

Dustin Jones is a marketing disrupter and innovation champion at Trademark. In his role as Marketing Manager he coordinates and manages all internal and external marketing efforts. Dustin is a master of thinking outside the box and challenging the status quo. He believes the only way to stay ahead of the competition is to constantly innovate and evolve. He excels at identifying patterns and trends over time to position where the market is going and setting us apart from our competition. Dustin's day-to-day at Trademark is anything but typical. He could be on site for an installation capturing content, writing copy for our monthly and quarterly newsletter, or planning a national all-hands meeting. He's also responsible for managing social media, internal and external events and communications, client and partner relations, and general sales support for the national team.

Wade Castro is a logistical planning expert with over a decade of experience. He is passionate about finding innovative solutions to complex problems, and he is always looking for ways to improve the efficiency and effectiveness of the logistical planning process. This constant improvement has made Wade a key contributor to Trademarks strategic planning process. In his role as Director of Logistical Planning Wade manages over a dozen people throughout 3 departments including Shipping & Receiving, Paint, and routing. This includes coordinating and dispatching trucks for delivery and pickup of business critical materials and supplies as well as managing the workflow and project timelines as projects travel through the Paint and routing departments.

David Baker is a signvestigator with over 22 years of experience in the sign industry. He joined Trademark team over 15 years on the production team gaining invaluable knowledge and experience that would that would eventually lead him to a leadership position on the field services team. As the field supervisor no day is the same as his responsibilities include traveling between multiple project sites, surveying, planning, and problem-solving to ensure that all installations are completed on time and to spec. David has held a commercial driver's license for the last 13 years while also being crane certified for the last 10 years. David is passionate about his work, and he loves the challenges and rewards of working in the field. He's always on his toes, and he thrives in the fast-paced environment.

Howard was born and raised in Phoenix, Arizona. His passion for building signs began at age 21. His experience in fabricating complex, high profile projects makes him a huge asset to the Trademark team. Howard’s production management highlights include: Chandler Viridian, Broadstone Waterfront, The Standard, Cavasson, and Rivulon. With a keen eye for install and service requirements – he designs each sign’s structure with longevity in mind. Howard is UL certified and holds certifications in welding.

Jason Sampson is the field services team lead and an installation expert with over a decade of experience at Trademark. He began his journey at Trademark as a delivery driver, but quickly fell in love with the process and moved into fabrication before landing in installation almost 10 years ago. Jason has a deep understanding of how signs are made, which gives him a unique perspective on his work. He excels at managing large installations with multiple partners, elevations, and locations. Jason loves that there is not such thing as a "typical day" as each day has new projects to install with their own unique challenges and preparation. He is OSHA 10 certified, lift certified, and track access certified. His responsibilities include managing his install team on site and ensuring compliance with all health and safety requirements.