NCAA Final Four
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Project Overview
The 2017 NCAA Final Four was a slam dunk for the Phoenix area, generating over $324 million in economic impact. More than 150,000 fans packed University of Phoenix Stadium in Glendale for the semifinal and championship games, making it the second-largest crowd in Final Four history. Trademark worked with the NCAA and Sport Graphics out of Indianapolis to create a dazzling stadium graphic package that brought the excitement of the tournament to life.
Location
Glendale, AZ
Location
Glendale, AZ
Partner Links
Phoenix Local Organizing Committee
Phoenix Local Organizing Committee
NCAA
NCAA
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“Mega sporting events are a huge benefit to Arizona’s economy, generating millions in revenue and tax dollars and providing incredible national and international media exposure for our state.”
Gov. Doug Ducey
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